The key to the success of an event lies in two things, namely the team and planning. If you have a solid team, all workshops can be done. Meanwhile, careful planning is needed to create a perfect music concert.
Now, as a guideline, here are four steps to organize a music concert successfully.
Pick the Right Theme
The first step you have to do is take notes in writing. It contained about the purpose of holding music concerts, targets, and the big theme. If you already have a clear goal, follow it by determining the final goal.
For example, you and the team have a goal to promote teenage fashion products through the event. It means that the next step is to develop a strategy to attract the interest of the audience among young people. After that, create a global theme according to the event segment.
Prepare the Budget
If the objectives and themes have been obtained, immediately record the needs during the event. You must think about and calculate the cost of equipment, tickets, stage, and artist fees. Moreover, extras like stage contractors, the supplier of portaloos, and security must be included too.
Then, what if the budget is not enough for the needs of the event? It’s time for you to sharpen your creativity. Try removing some elements or get more funding from sponsors.
Design a Powerful Proposal
The proposal is a description of activities and the budget needed. The contents of the plan must sell so that the sponsor is interested. You need to make sure that you can convey the concept of the event and the funding requirements.
The sponsor will not reject the proposal if it is deemed beneficial to both parties. For example, you offer advertising facilities owned by sponsors and install logos on activity banners. You can also give the offer to provide committee shirts bearing the sponsor company logo.
Plan the Marketing Strategies for Selling the Tickets
Selling the tickets is not as simple as it looks. You have to find distributors and agencies who are willing to help you with the marketing. You are also required to build a network with the communities of your target audience.
One way to make things easier for you, you can ask for sponsorship assistance. For example, you can put the sponsor’s logo on the ticket or advertise the sponsor products during the event, and you can ask for more funding in return.