There’s no question in whether you need money to promote your product. The question is, how much money is required to be able to market your brand effectively? Lack of budget is one of the many things that businesses will have to get through. Unless you have enough budget to try different ways, you should know the most effective ones to be able to save some time and money.
1. Social Media
There is no doubt that this platform has the widest coverage of consumers. This means that the more you are seen on social media, the more chances that people will get to cross paths with your product or brand. You can utilize renowned social media platforms like Facebook, Twitter, Tiktok, and Instagram. You can focus on how your brand will suit each app and strategize their way to be seen by consumers.
Customers definitely feel valued when receiving complimentary gifts and freebies. It creates a positive feeling, especially if you are making a first impression. That is why you should consider making connections with your customers through small promotional items. It doesn’t need to cost a lot of money. It could be pens, fans, notebooks, or umbrellas. These useful things can be used every day, thus increasing the chance to be seen by other people as well.
You can also use social media platforms and offer great discounts or samples in exchange for testimonials and reviews. Anything that would make your consumer feel good could be a great way to start building your product or make your brand known.
3. Influencer Marketing
This is one of the newest ways to market your brand. People nowadays look and read for testimonials and reviews about a brand before purchasing it. This is where influencer marketing comes in. Because “influencers” have a reliable reputation among followers, they could provide an honest review and set expectations to other consumers.
4. Helping Others
What’s a better way to help other people than to shop? By creating and organizing fundraisers and the like, people will be encouraged to buy your product and help other people at the same time. Educate your consumers with the right information about your target association and let them know your purpose for helping.
5. Live Streaming
Social media platforms like Facebook, YouTube, and Instagram allow live streaming for users to engage with their followers in real-time. The idea is to build your audience and capture them with your unique story. Do reviews online or sell directly from live streaming with exclusive discounts. This way, you’ll give the consumers a sense of delayed gratitude by announcing your live stream beforehand.